Instore Experience


Ecommerce continues to gain popularity, but that doesn’t mean brick-and-mortar stores have lost their place in society. Successful customer experiences can happen in-store, online, or a combination of both.

Partner with VisionTree Ventures and you can bring your online and in-store shopping experiences together for efficient cohesion that consumers will remember forever. We have a deep understanding of the interactions that customers have with retailers and the best strategies for enhancing them.


Traditional retailers can’t ignore the impact that evolving technology has had on their business. Shoppers can now order everything from groceries to clothing to furniture and cell phones without leaving their home. Even so, a large number of transactions still occur in person.

In-store experiences are typically characterized by spoken and unspoken questions like:

  • Is the product I’m looking for in stock?
  • If not, is there another store nearby that has it?
  • Do you have the same selection as your website?
  • How good is the customer service?
  • Are the employees knowledgeable about the store’s offerings?
  • How long will the checkout process take?
  • How easy is it to make a return or an exchange?

Before most consumers visit a store for a specific purchase, they have probably conducted online research. This includes looking at both your website and your competitors’, reading reviews, and obtaining advice from social media platforms. That’s why having a robust online presence is so important.

No matter what state your digital operations are in, VisionTree Ventures can help you advance to the next level. We work with retailers of all types and sizes to identify the processes and technologies that will meet their unique needs. Is your social platform lacking? If so, we’ll help you elevate it for measurable results. Are customers having a hard time placing orders on your website? We’ll find out why and provide the tools to address the challenge.

In addition to improving your digital presence, our recommendations will enhance the in-store experience. There are many platforms that can make your employees more knowledgeable and help them operate more efficiently, resulting in better customer service. You’ll also be able to quickly access information pertaining to inventory and on-shelf availability and implement industry best practices to improve process flow.

These are just a few of the ways VisionTree Ventures can help you create a standout in-store experience, generating increased sales and customer loyalty.


Convenience is a major reason that consumers make a majority of their purchases online. Orders are placed with no more effort than the click of a finger. While ecommerce certainly makes shopping easier for the consumer, it takes a lot of behind-the-scenes effort for the retailer to make the process smooth and seamless.

Online experiences are typically characterized by questions like:

  • Is the product I’m looking for in stock?
  • If not, when will it be available?
  • Does the website seem trustworthy?
  • Who do I contact if I have questions?
  • Do the promotions appeal to me?
  • How fast will I receive my purchase?
  • How easy is it to make a return or an exchange?

In addition, customers expect more than basic order fulfillment. They expect a personalized journey with custom offers, engaging interactions, and prompt service. That’s how having the right systems in place will help.

We’re experts in the industry’s best tech solutions. We’ll not only work with you to identify the right technologies for your company, we’ll help you integrate them into your operations and train your workforce on how to leverage them.

SAP HANA software enables you to make recommendations to customers based on their buying behavior, personalizing their shopping experience. You’ll also be able to deploy timely marketing, promotional, and pricing campaigns to generate revenue and create a one-of-a-kind buying experience that customers will remember. Engage your customers in real time, an action that can be difficult in the online sphere without the right technological capabilities. We can connect you with the platforms that will increase sales and customer loyalty.


The time when traditional in-store interactions happened separately from online transactions has ended. Today, the two worlds have blurred together. Whether it’s in store or online, customer interactions are something you should be striving to enhance.

We’ll partner with you to analyze your current efforts and leverage new technology solutions to overcome any obstacles you’re currently facing. Even if you’re solely a brick-and-mortar retailer, we can digitize your operations for increased sales and customer satisfaction. Plus, your workforce will be better aligned with your business objectives thanks to the implementation of new processes and tools.

At VisionTree Ventures, we’re familiar with the challenges that retailers face. Fortunately, that knowledge has helped us identify some of the industry’s leading best practices. We’re looking forward to passing that knowledge on to you.

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