Bring in the Best Customer Journey with Marketing Cloud

Bring in the Best Customer Journey with Marketing Cloud

Today, in the quest for getting more loyalty from customers, organizations are running helter-skelter for ideas and solutions. Delivering the perfect personalised service experience to the customers is a formidable challenge for many organizations. Customers are no more interested in scripted service challenge. They are more interested in being with an organization who understand them and care about them in all aspects. Studies have shown that there could be significant savings in marketing efforts if organizations are able to retain their customer and earn their trust and loyalty. One way of achieving that is by providing a good customer experience.

But there are more components to customer experience than just knowledge and technology. Organizations need to recognise that customers have emotions and emotional needs. Personalization focusses on providing the satisfaction to customers to make the service even a greater customer service experience. But unfortunately delivering a personalized service experience is a complex one and not a straightforward one. Uncoordinated customer engagement across the different units, inconsistency in answers or offers could all ruin the personalisation experience. What enterprises needs to do is achieve a unified approach to personalization across all the customer touch points and being with customers on a one-on-one journey with your brand. With customer data increasing and service technology maturing, business needs well-integrated systems and solutions which could help them aim for great personalized customer experience. This is exactly why Salesforce Marketing cloud is the most powerful digital 1:1 platform.

Salesforce Marketing cloud comes with powerful automation capabilities and powerful segmentation. It comes with email templates, even mobile optimised ones . Unlike other solutions, Marketing cloud comes with a powerful dashboard which provides comprehensive campaign performance at one glance. With exceptional social experiences, engagement in mobile messaging, personalized email marketing , Marketing cloud covers every touch point helping business to put the customer at the center of everything they want to do and accomplish. What it also helps to achieve is automatic response and monitor of customers but on a much more customer-focussed, yet personalized manner. Another winning feature of Marketing Cloud is the tight integration between the different data sources and departments. This helps in bringing meaningful and real-time personalization to customers. Now CRM data could be better managed and optimised to reach customers in more powerful and personalized manner. Also, the predictive analysis provided by the Marketing Cloud makes organizations understand the complex customer behaviour and use the insights gained to actions by personalized contents and campaigns for customers. It also helps enterprises in providing the much cherished 1:1 journey for each and every customer. There are many happy customers across the globe who appreciates Marketing Cloud for helping them increase the conversions, click-through rates and order values.

VisionTree Technology has the expertise and knowledge to manage customer journey across all channels with the help of Salesforce Marketing Cloud. We also provide integrated solutions and also help in automation of processes, so as to enrich the personalization for your valued customers.