The next step involves Personal branding, where our experts make use of popular social media to establish an individual’s reputation and credibility. We create compelling personal profiles that showcase a sales professional’s expertise, credibility, and integrity. We highlight personal information such as education background, interests, religious affiliation, etc. to find common ground with channel partners and potential buyers.
Advocacy/recommendation begins when sales professionals or other staff members utilize their own social presence to share business news, stories, and insights about the company with social networks. This activity includes sharing content, connecting with industry leaders, responding to queries, etc.
Social listening is an important part of Social Selling. It is an important process of monitoring digital media channels and social networks to build a strategy that influences consumers in the best way possible. Collating relevant information from places that consumers participate in online generally proves to be helpful.